Who is responsible for determining which products will be developed for private label?

The responsibility for determining which products will be developed for a private label typically falls to the product developer. This role involves collaborating with various stakeholders to identify market opportunities and consumer needs, ultimately guiding the creation of products that align with the brand's strategy and target audience.

A product developer conducts research on trends, customer preferences, and product feasibility. They have the technical expertise to design and formulate products that meet quality standards and are cost-effective for the business. Their role is critical in ensuring that private label products not only resonate with consumers but also complement the broader retail offerings.

While other roles such as market analysts and brand managers play important parts in gathering insights and shaping brand strategies, the product developer is specifically tasked with the end-to-end process of bringing those private label products to life. Meanwhile, merchandise planners focus more on inventory management, sales forecasts, and ensuring that products are well-placed and aligned with consumer demand, rather than developing the products themselves.