Which type of retail business model allows a retailer to offer a variety of products across multiple categories?

Get ready for the DECA Buying and Merchandising Exam with flashcards and multiple-choice questions, each with hints and explanations. Ace your exam!

The full line store model is designed to offer a wide range of products across multiple categories, providing customers with a one-stop shopping experience. This type of retail establishment typically includes various departments, each dedicated to different product categories, such as clothing, electronics, home goods, and more. The goal is to cater to a broad audience by stocking a comprehensive selection of items that meet diverse customer needs.

This model contrasts with niche stores, which focus on a specific category or market segment, limiting their product selection to serve specialized interests. Specialty stores further narrow their offerings, often concentrating on a particular category of goods, such as high-end fashion or gourmet foods, limiting their breadth in exchange for depth. Discount stores primarily focus on low prices and may have a more limited product selection compared to full line stores but still offer a range of categories. Thus, a full line store distinctively stands out by providing extensive product variety across numerous classifications.

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