Which of the following is a key benefit of product knowledge for retail employees?

Having strong product knowledge allows retail employees to better understand the features, benefits, and uses of the products they are selling. This knowledge equips them to confidently engage with customers, answer questions, and provide valuable insights into how different products meet customers' needs.

One key benefit of this expertise is the ability to upsell products. Employees who can effectively communicate the advantages of complementary or higher-end items can enhance the customer experience and increase overall sales. For instance, if a customer is interested in a basic smartphone, an employee with extensive product knowledge might highlight the benefits of a more advanced model or suggest related accessories that would improve the customer's experience. This not only boosts sales for the retailer but also ensures that customers feel satisfied with their purchases, as they receive recommendations tailored to their specific needs.

In comparison, reduced staffing costs and minimized return rates may result from various operational strategies but are not directly linked to the benefit of product knowledge. Furthermore, limited engagement with customers contradicts the very principle of strong product knowledge, which encourages interaction and personalized service. Thus, the ability to upsell products stands out as a direct consequence of having a knowledgeable workforce that can engage effectively with customers.