Which of the following factors can enhance a customer's shopping experience?

A unique store layout and design significantly contributes to enhancing a customer's shopping experience. It helps create an inviting and engaging atmosphere, making the store more visually appealing and easier to navigate. A well-thought-out store design can guide customers through the merchandise, encouraging them to explore and discover products they may not have initially intended to purchase. This not only improves customer satisfaction but can also lead to increased sales as customers feel more comfortable and inspired in a visually interesting and accessible environment.

Other factors, such as the level of interaction with staff, availability of product information, and the complexity of purchase processes, are generally seen as detracting from the shopping experience. Limited staff interaction might lead to customers feeling unsupported, lack of product information can create confusion or dissatisfaction, and overly complex purchase processes can frustrate customers and lead them to abandon their purchases. In contrast, a unique store layout directly addresses the need for a positive customer experience by fostering a more enjoyable shopping environment.