Which marketing approach identifies and serves specific market segments effectively?

Target marketing is the approach that focuses on identifying and serving specific market segments effectively. This method involves analyzing different groups of consumers based on various factors such as demographics, interests, and purchasing behaviors. By understanding the unique needs and preferences of these segments, businesses can tailor their products, services, and marketing strategies to resonate more deeply with those specific audiences.

This targeted approach allows for more efficient use of resources, as marketing efforts can be concentrated on those most likely to respond positively. It often results in higher conversion rates and greater customer satisfaction, as products and messaging are aligned with the preferences of the target group.

Other marketing strategies, such as mass marketing, take a broader approach, attempting to appeal to a wide audience without differentiating between segments. While this can reach a large number of people, it may not effectively meet the specific needs or preferences of any particular group. Thus, target marketing stands out for its effectiveness in personalizing marketing strategies to specific market segments.