What type of retailer typically sells goods at prices lower than other retailers?

Get ready for the DECA Buying and Merchandising Exam with flashcards and multiple-choice questions, each with hints and explanations. Ace your exam!

The type of retailer that typically sells goods at prices lower than other retailers is the discounter. Discount retailers focus on offering products at reduced prices, which they achieve through a variety of strategies, such as lower overhead costs, bulk purchasing, and often by selling private label or generic brands. The primary goal of a discounter is to provide value to customers by presenting more affordable options, making it an attractive choice for budget-conscious shoppers.

In contrast, full-line stores generally stock a wide variety of products but tend to maintain higher prices due to their broader range of services and product offerings. Luxury stores focus on high-end, premium products and cater to a market segment willing to pay more for exclusivity and quality. Regular retailers do not specifically emphasize lower prices as their main selling point, thus differentiating them from discount retailers.

Subscribe

Get the latest from Examzify

You can unsubscribe at any time. Read our privacy policy