What term refers to stores that stimulate each other's sales?

The term that refers to stores that stimulate each other's sales is complementary stores. These are retailers that sell products or services that naturally go together, enhancing the overall shopping experience for consumers. For instance, a clothing store and a shoe store located near each other can attract customers who visit one store and subsequently decide to purchase items from the other. This synergy can lead to increased foot traffic and sales for both stores, as they effectively enhance the value offered to customers.

In contrast, direct competing stores focus on selling the same types of products to the same target market, leading them to vie for the same customers without necessarily augmenting each other's sales. Indirect competing stores offer different products but may still fulfill similar consumer needs; however, they do not directly enhance each other's sales. Franchise stores operate under a specific business model where individual retailers license the brand from a parent company, but this term does not specifically relate to the concept of stimulating each other's sales.