What term describes stores that offer the same type of merchandise but with different assortments of brands and prices?

The term that describes stores offering the same type of merchandise but with different assortments of brands and prices is indirect competing stores. These stores may operate in the same market or category, targeting similar customer needs, but they differentiate themselves by the variety of brands they carry and the price points they offer.

For example, two stores that both sell athletic wear—one carrying a selection of higher-end brands and another focusing on budget-friendly options—are considered indirect competitors because they offer similar products but attract different customer segments based on brand preference and pricing.

Other terms listed do not capture this particular concept accurately. Department stores typically feature a wide range of merchandise under one roof but may not focus specifically on competing with variety in brand selection within the same category. Public companies refer to a company's stock status and do not relate to the nature of retail competition. Complementary stores sell items that are related but not directly competitive since they serve different consumer needs, like a shoe store and a sports apparel store.

Understanding indirect competing stores is crucial in retail and merchandising, as it highlights the dynamics of competition and consumer choice in the marketplace.