What role is responsible for buying and pricing merchandise to meet customer needs?

The role responsible for buying and pricing merchandise to meet customer needs is the buyer. Buyers are integral to the retail and merchandising process as they analyze market trends, evaluate consumer preferences, and select products for purchase. They ensure that the merchandise aligns with customer demand while also considering pricing strategies to maximize profitability.

Buyers use data analysis and market research to identify the right products at the right prices, ensuring that they appeal to the target market. This aspect of their role is crucial since effective merchandise selection and pricing directly influence sales and customer satisfaction.

While managers oversee broader company operations and ensure that various departments function effectively, and planners focus on inventory management and forecasting, the buyer specifically concentrates on the purchasing and pricing aspects that fulfill customer needs and drive sales. Marketers, on the other hand, concentrate on promoting products and enhancing brand visibility rather than the direct buying and pricing processes. Thus, the buyer's specialized role is vital for meeting customer expectations through strategic purchasing decisions.