What refers to an intermediary that facilitates the distribution of goods from producer to retailer?

Get ready for the DECA Buying and Merchandising Exam with flashcards and multiple-choice questions, each with hints and explanations. Ace your exam!

The term that refers to an intermediary facilitating the distribution of goods from producer to retailer is a wholesaler. Wholesalers play a crucial role in the supply chain by purchasing large quantities of goods from producers and selling them in smaller quantities to retailers. This not only helps producers reach a broader market but also allows retailers to maintain a diverse inventory without needing to purchase directly from multiple manufacturers.

Wholesalers often specialize in certain products or product categories, which means they can provide expertise and additional services such as storage, transportation, and inventory management. This intermediary position is essential for smoothing the flow of goods in the supply chain, reducing costs, and allowing each party to focus on its core business competencies.

In contrast, distributors typically work more closely with manufacturers and may be involved in promoting products as well as delivering them to retailers. Retailers are the final link in the distribution chain, selling products directly to consumers, while importers deal with bringing goods into a country from abroad, but they do not necessarily focus on the broader intermediary role that wholesalers serve.

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