What is the term for a discounted price that is lower than the regular price?

Promotional pricing refers to a strategy where products are offered at a price lower than the regular price to stimulate sales, increase market share, or attract customers. This approach is often used for a limited time and is frequently part of marketing campaigns intended to promote specific products or seasonal sales.

While the term "sales price" might seem similar, it generally refers to the actual price a consumer pays after any promotions are applied rather than the marketing strategy itself. "Clearance price" typically denotes a further reduction applied to items that are being phased out, which is more focused on inventory management than general promotional tactics. The term "discounted rate" is vague and does not specify a context like promotional pricing does.

Thus, promotional pricing encapsulates the idea of a discount aimed at enticing customers with a price lower than what is regularly charged, making it the most accurate term in this context.