What is the primary goal of buying in merchandising?

The primary goal of buying in merchandising is to acquire the right products in the right quantities. This concept emphasizes the importance of selecting items that meet customer demand while ensuring that inventory levels are optimal. By focusing on acquiring the correct products, a business can maximize customer satisfaction and sales potential, as offering items that resonate with shoppers is crucial for driving revenue.

Additionally, acquiring the right quantities prevents issues like overstock, which can lead to increased holding costs and potential markdowns, as well as stockouts, which can result in lost sales and dissatisfied customers. Therefore, balancing both the product selection and the quantity ordered is fundamental to effective merchandising. This goal aligns with broader strategies in the buying process that aim to maintain a dynamic and responsive inventory that meets market trends and consumer preferences.