What is the name of the internal sales staff employed by manufacturers to sell products to retailers?

The internal sales staff employed by manufacturers to sell products to retailers is best described as a direct sales force. This team is typically on the payroll of the manufacturer, allowing for a direct line of communication and coordination with retailers. The direct sales force is responsible for actively promoting the manufacturer’s products, ensuring that retailers are well-informed about product features, benefits, and pricing, and ultimately driving sales through established relationships.

This structured internal team focuses specifically on building long-term partnerships with retailers, which is crucial for the manufacturer's success in competitive markets. In contrast, options like independent sales representatives typically work on a commission basis and are not employed directly by the manufacturer, making them less suited for this description. The retail sales team is generally associated with the retail location itself, while the marketing group tends to focus on broader promotional strategies rather than direct sales efforts to retailers.