What is the main focus of off price discounters?

Off-price discounters primarily focus on offering products at lower prices compared to traditional retailers. Their main strategy involves selling irregulars and overruns, which are items that may not meet the exact specifications of a brand but are still valuable. These can include products with slight defects, excess inventory, or goods from previous seasons. By purchasing these items at a reduced cost, off-price discounters can provide significant savings to consumers, making their offerings attractive to price-sensitive shoppers.

The success of off-price retailers is largely attributed to their ability to stock a constantly changing assortment of goods, which creates a treasure-hunt shopping experience for customers. This leads to a dynamic inventory where shoppers often find unique items at lower prices, encouraging repeat visits.

In contrast, options such as low-cost grocery items, high-end luxury goods, and second-hand goods do not accurately represent the primary focus of off-price discounters. While they may occasionally carry some of these items, the essence of off-price retailing is fundamentally tied to offering irregulars and overruns at reduced prices.