What is the key focus of assortment planning in merchandising?

The key focus of assortment planning in merchandising is balancing product variety and inventory levels. This process ensures that a retailer offers a diverse range of products that meet customer needs while also managing stock levels to avoid overstocking or stockouts. Effective assortment planning involves analyzing sales data, customer preferences, and market trends to determine the ideal mix of products.

A well-balanced assortment maximizes customer satisfaction, as shoppers are more likely to find items that appeal to them, which can lead to increased sales. Additionally, maintaining appropriate inventory levels is crucial for minimizing costs and optimizing turnover. Hence, the essential goal of assortment planning is to strike the right balance between variety and available stock to enhance the overall shopping experience and drive sales.