What does "seasonal buying" refer to?

Seasonal buying refers to the process of making inventory purchases that are based on anticipated demand during specific seasons. This involves understanding consumer trends and preferences related to different times of the year, such as spring and summer for lighter clothing or fall and winter for heavier apparel and holiday items. By aligning inventory with seasonal trends, businesses can maximize sales and ensure that they have the right products available when consumers are most likely to buy them.

This concept is essential for effective merchandising, as it allows businesses to plan ahead and stock the appropriate items, thus avoiding potential stockouts or overstock situations. It also helps companies strategize promotions and marketing campaigns that align with what customers are likely to purchase during those specific times.