How can promotions help retailers differentiate their products?

Promotions play a crucial role in helping retailers differentiate their products by emphasizing the unique features and benefits that set them apart from the competition. When a retailer highlights specific characteristics, such as quality, innovation, or how the product meets consumer needs, it creates an opportunity for consumers to understand why they should choose that product over others. This strategy not only grabs attention but also builds a connection with shoppers by addressing what makes the product special, leading to more informed purchasing decisions.

In contrast, restricting promotions to select products may limit the overall visibility of a retailer's entire range. Using the same strategies as competitors could result in a lack of distinction, leaving consumers uncertain about why they should shop at that particular store. Lastly, focusing exclusively on online advertising misses the opportunity to reach a broader audience through various channels, which could include in-store promotions, events, and direct marketing. By effectively using promotions to showcase unique aspects of their offerings, retailers can attract customers and secure their loyalty.